If you have a business, you’ve probably been told, read, or are otherwise aware that social media marketing is something you should be doing. The piece of information that you may be missing is why. Here are four of the direct benefits of social media marketing.
Increasing brand awareness
For marketing to be effective, it has to occur where your market is, and your market is online. Social media accounts that provide quality content, engage with users and get users liking and sharing your posts and tweets not only increases your brand awareness, but improves your brand reputation, making your business more recognizable and better liked. Thumbs up to that.
Engaging with your market
By being where your market is, you give your business endless opportunities to interact with them and gain their trust and consumer loyalty. Not only will your social media accounts personalize your business to prospective customers, allowing them to feel comfortable before they ever even do business with you, but it allows you to quickly answer questions and respond to concerns in a warm but professional manner.
Boosting website traffic
A well-run social media marketing plan will involve sharing lots of quality content, much of which will direct users to your website to learn more about the topic as well as your services and offerings. This increase in website traffic can lead to more conversions, more contact forms being filled out, more sales or more appointments booked, and even a boost in your search engine rankings so your website is easier to find.
If you can position your business as an authority in your field, this reflects well on you to potential customers as well as potential B2B partners. And social media marketing is an excellent way to improve your credibility. By creating thoughtful, engaging posts and sharing high-quality content, you present yourself as an authority and a leader in your industry.
There are many other direct benefits of social media marketing, but these four are compelling on their own. A professionally-run social media marketing strategy is a major part of successful marketing.
Let Social Sense Marketing help you with all your social media needs!