Why is Social Media Marketing working for so many businesses? It is the most direct link between you and your customers. Your buyers will have a more personal insight to your expertise that will entice them to learn more and interact with you.
Customer Relationship Management (CRM).
Once your audience member becomes a customer, how will you get them to come back? Social Media acts as a virtual space to interact with your customers on a regular basis. By becoming part of their social network, your customers are asking your to share news, offers, and insights with them. Having a consistent presence in their news cycle will allow your business to position itself at the top of the customer’s mind when they need the product or service you provide.
Secondly, Social Media facilitates and expands the power of word-of-mouth. People do not only like to express their opinions, but they also like getting recommendations by asking members of their social network for their favorite places. A simple status update or tweet by your customers such as, “Where’s the best pizza place in town?” or “Went to the new restaurant in town today, it was amazing!” can be seen by hundreds of people within seconds.
Social Media gives your business a visible personality. The messages your share with your customers will give build the credibility of your business and show a sense of attitude. Posting and discussing news and tips that are relevant to your business allows you to show off your industry knowledge. While interacting directly with your customers, you have the ability to control and maintain a positive position in the market.